Agenda

Wednesday, March 29, 2023
7:45 AM - 8:15 AM
Shuttle Service from The Westin to AAA, Inc. Office
 
8:00 AM - 8:30 AM
Registration
 
8:30 AM - 10:15 AM
General Session
  • 2023 Overview
  • Major Partners in Safety (GHSA)
10:15 AM - 10:30 AM
Refreshment Break sponsored by GCC Ad Specialties & Promotional Marketing
  • Sponsored by

 

10:30 AM - 12:00 PM
General Session
  • AAA Foundation for Traffic Safety Updates
  • Emerging Technologies
12:00 PM - 1:00 PM
Lunch, sponsored by Mobile Video Computing Solutions
  • Sponsored by 

1:00 PM - 1:50 PM
Breakout 1: Driver Training Track - Online Market Share - How are we doing?
  • In this session we will share the Association's current How to Drive online market share as well as the CoCO’s approved goals to increase share to 10% by 2024.  Learn best practices for Legislative efforts on getting states to approve online driver education.
Breakout 1: Traffic Safety Track - Distracted Driving
  • Clubs active in this space will share campaign resources and lessons learned, including engaging local partners in public awareness campaigns to drive down distracted driving.
1:55 PM - 2:45 PM
Breakout 2: Driver Training Track - Driver Training Study Review
  • Learn the preliminary results for the newly released market impact study regarding parents' desire for online driver education.  Hear best practices from clubs on how Driver Education can positively affect membership growth.

Breakout 2: Traffic Safety Track - Community and School-Based Traffic Safety Programs
  • Hear what clubs are doing to support the AAA School Safety Patrol program, including support for Ruby Bridges Walk to School Day. 
2:45 PM - 3:10 PM
Refreshment Break
 
3:15 PM - 4:05 PM
Breakout 3: Driver Training Track - Overview of Driver Improvement Program (DIP) and RoadWise Driver Program Updates
  • Learn all about the forthcoming revision to these programs, including application of AAA Foundation research, and updated marketing materials.  Plus get ahead of state-level submission/approval processes.
Breakout 3: Traffic Safety Track - Teens and Older Drivers
  • From a lack of practice hours for teens to pandemic-related changes for community programs like CarFit, hear what clubs are doing to address these challenges and keep road users safe.  
4:10 PM - 5:00 PM
Breakout 4: Driver Training Track - Digital Marketing Best Practices
  • Do you have questions on how to implement successful digital marketing campaigns?  In this session, learn what you need to do to implement and monitor your campaign performance.  Hear Best Practices from Clubs who are successfully using SEO/ SEM strategies to grow course registrations.
Breakout 4: Traffic Safety Track - Slow Down, Move Over
  • AAA has been instrumental in passing Move Over laws across the country to protect first responders, law enforcement officers, tow truck operators, and highway workers. Hear what clubs are doing with SDMO campaigns, including efforts to educate drivers of existing move-over laws and opportunities to strengthen them.
5:00 PM - 6:00 PM
Reception, sponsored by Drivers Ed Solutions
  • Sponsored by 

6:00 PM
Shuttle Service from AAA, Inc. Office to The Westin
 
6:30 PM
Dinner on Own
  • For restaurant suggestions within walking distance to The Westin Lake Mary, please click here
Thursday, March 30, 2023
8:15 AM - 8:45 AM
Shuttle Service from The Westin to AAA, Inc. Office
 
9:00 AM - 9:40 AM
CSR Activity
  • Backpacking Stuffing 
9:45 AM - 10:30 AM
Roundtable Discussions
  • Driver Training
    • Internal Marketing Support- Discussion on how to garner the support of your internal marketing teams, with their competing priorities,  to promote Driver Training programs.
    • Online Workplans- Discussion on the club work plans.  Clubs will share best practices on their legislative, promotional and implementation activities.
  • Traffic Safety
    • Drug Impaired Driving - Roundtable discussion addressing approaches clubs are using at the state level to reduce drug-impaired driving
    • Safe System Approach - Roundtable discussion focusing on Association efforts to build a foundation for a Safe System Approach within your state. 
10:30 AM - 10:45 AM
Refreshment Break
 
10:45 AM - 11:30 AM
Ask us Anything--Q&A with AAA, Inc. Staff
  • To ensure you get the most out of the upcoming Best Practices meeting, please share any topics or questions that you would like to have covered so that we can address as many as possible. Please submit any questions here
11:30 AM
Lunch on own
 
11:30 AM - 12:30 PM
Shuttle Service from AAA, Inc. Office to The Westin
 
1:00 PM - 4:30 PM
Post Conference Meeting ADSN/ CODS
  • Topics:  Instructor Acquisition, Marketing, Standards Workshop
Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]