2026 AAA Partner Symposium Agenda

*Agenda times are subject to change*

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Time Name Description Location Name Room Name
Wednesday, March 4, 2026
8:00 AM - 5:30 PMWelcome Registration Desk

Register and pick up your lanyard, name badge, and Epic Universe Park Ticket

Loews Sapphire Falls Resort at Universal OrlandoGuest House 3 - Adjacent to Lobby Registration
10:00 AM - 9:00 PMExplore Universal Epic Universe

A 1-day ticket will be provided. Attendees staying at the Loews Sapphire Falls Resort can access the park 1 hour early with room key and park ticket. Motorcoach transportation provided by Loews Sapphire Falls Resort.

Universal Epic Universe 
5:30 PM - 9:00 PMTransportation to Welcome ReceptionRoundtrip private motorcoach transportation between Loews Sapphire Falls Resort to Universal Epic Universe for Welcome Reception.Loews Sapphire Falls Resort at Universal OrlandoConference Center Bus Loop
6:00 PM - 9:00 PMWelcome Reception

Buffet dinner and beverages provided. Raffle Prize-must be present to win! Epic Universe park ticket and lanyard name badge required.

Universal Epic UniverseEpicenter
Thursday, March 5, 2026
8:00 AM - 9:00 AMContinental Breakfast Loews Sapphire Falls Resort at Universal OrlandoGrand Caribbean 1-3
8:00 AM - 9:00 AMWelcome Registration Desk

Register, pick up your lanyard, and name badge

Loews Sapphire Falls Resort at Universal OrlandoGuest House 3 - Adjacent to Lobby Registration
8:00 AM - 5:30 PMAAA Swag ShopPurchase AAA branded merchandiseLoews Sapphire Falls Resort at Universal OrlandoGrand Caribbean 5
9:00 AM - 10:25 AMOpening General Session
  • Opening Remarks
  • Keynote: Value in the Age of Social Media
  • Club Best Practices: How Clubs Collaborate with Partners to Solve Member Friction
Loews Sapphire Falls Resort at Universal OrlandoGrand Caribbean 6
10:35 AM - 10:50 AMBreak Loews Sapphire Falls Resort at Universal OrlandoGrand Caribbean 6
10:55 AM - 12:20 PMGeneral Session
  • Partner Innovation: How Partners Use Innovation to Reduce Member Friction and Increase Value Perception
  • Trends Keynote: Rita McGrath
Loews Sapphire Falls Resort at Universal OrlandoGrand Caribbean 6
12:30 PM - 1:30 PMLunch Loews Sapphire Falls Resort at Universal OrlandoCayman Court
1:30 PM - 2:30 PMGeneral Session
  • Guided Mapping: Where Should We Look Next?
  • Generational Insight: Generational Expectations and Evolving Definitions of Value
Loews Sapphire Falls Resort at Universal OrlandoGrand Caribbean 6
2:40 PM - 2:55 PMBreak Loews Sapphire Falls Resort at Universal OrlandoGrand Caribbean 6
3:00 PM - 5:00 PMGeneral Session
  • Leadership Panel: "From Symposium to Federation-Wide Collaboration"
  • Synthesis of Themes: What We Heard Partner Awards
  • Highlight Evening Event
  • Closing Remarks: The Strength of Our Membership
Loews Sapphire Falls Resort at Universal OrlandoGrand Caribbean 6
6:00 PM - 6:45 PMTransportation to CityWalk Mardi Gras Block Party

Private motorcoach transportation from Loews Sapphire Falls Resort to the CityWalk Mardi Gras Block Party. Use Univeral Resorts transportation to return to the hotel at your leisure.

Loews Sapphire Falls Resort at Universal OrlandoConference Center Bus Loop
6:30 PM - 9:30 PMCityWalk Mardi Gras Block Party Universal Orlando CityWalk 
Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

Welcome Reception, General Session, and Evening Events are only open to Symposium attendees. Additional tickets to all Universal Theme Parks can be purchased here.